April 2023 Articles

🐇📚🗣️✨💗🧬💰 Why You Shouldn’t Trust AI Search Engines
It took me YEARS to be ok going through the grocery store self check line because I hated the idea of a machine talking to me. Now people are shocked that this tech isn’t perfected being less than a year out in the market?! We live in a different age for sure!

💗🧬💰How Brands Used Music and Sonic Logos in Their Super Bowl Ads
If 64% of brands in 2021 with sonic logos outperformed ones without, then why did only 29% of the Super Bowl ads use sonic branding? It still blows my mind how few have caught on. Small business here is your chance. Get ahead of the big dogs and WIN with this!

🗣️💗🧬💰 4 Benefits of Sonic Marketing For Your Business
“Sonic marketing allows you access to more platforms with little to no competition, such as radio and podcasts.”

🐇📚✨💗Hack Circadian Clocks Health
I don’t claim to understand this fully by any means, but what I can grasp is super interesting. If we could control when and how many proteins are being produced in our body at any given time by controlling our circadian clock….amazing.

🗣️✨💗🧬💰🌐 Top AI Trends For 2023
Great list from a good group. I would add one thing to watch; the creative use of sound within Voice AI and the Metaverse.

📚💗🧬💰 Study Finds Sonic Branding Boosts Audio Ad Recall By Double Digits
The title says it all. Need measurable results? Here’s your sign.

📚💗🧬💰 Sonic Branding: A Powerful Marketing Tool Not Well Understood

Education on sonic branding truly seems to be what’s holding brands back from implementing. If anyone has ANY questions please ask me! I’d love to explain! Such a huge lost opportunity for those that drag their feet.

🗣️✨💗🧬💰 Radio’s Not Rocket Science? Don’t Tell That To Audio Intelligence Summit Attendees
Sound the old/new means of advertising. The difference; consumption of audio is WAY higher now than it was then.

💗🧬💰 Creating Sonic Brand Scores Big Sports Fans
The power of sound is both individual and group focused. Imagine going to a game and being there for that big play that never happens. All of you will remember that experience through your senses including sound. Those sounds will recall the memory of that special day over and over again.

💗🧬💰 Pepsi Developing Audio Logos To Find Each Brand
Highly curious how this turns out. Individual branded sounds for specific products within a sound. Too much or spot on?

🐇📚🗣️✨💗🧬💰🌐 How The Metaverse Could Shape the Customer Experience In Banking

If ever there were a business that needs more of an emotional connection, banks and insurance would be it. Excited to see how the Metaverse will help them do just that.

💗🧬💰 The 4 Steps to Winning Audio Creative
A quick and concise breakdown of why sonic branding and sound strategy is so very important.