Sound’s Power & Influence in Marketing – eBook

This eBook is a chapter by chapter guide through the full SIM Learning course, Sound’s Power and Influence in Marketing. It also includes the original course quizzes and homework assignments.  We explore the origins of sound, advertising (yesterday and today), sound’s role in decision making and buying power and how your brain reacts and responds to sound.

This book will help you best evaluate what sound means to your specific industry and your specific brand. Upon completion, you’ll be able to more creatively implement sound into your existing marketing.