September 2022 Articles

💗 🧬💰How Panera Incorporated Sound Into Its Brand Refresh
The last line in this article makes me so happy. When companies say they need to be “disciplined and “committed” to their sonic branding that shows me there is a future for #SoundInMarketing. If you only halfway do this (or anything) it doesn’t work. Period.

🗣️✨💗 🧬💰#TheSocialAshTag: Sound-centric branding on social media
Sound sharing is the new photo and video sharing. Will it be a fad? In its current form- probably. But it is not a flash in the pan. Sound should be highly considered in brand strategy and brand marketing. It’s the fastest and most effective way to “get” to an audience.

✨🧬💰Best Audio Brands Index 2022
I believe that the brands that are all in with sonic branding, created authentic sound, and circulate the sound widely will be successful with their Audio Index Ranking at first. It’s those that continue the circulation year over year that will truly win out with their consumer.  

🗣️✨ 💗💰Google Assistant Actions to Sunset, Focus Shifts to Android Apps
I’m hoping someone will explain this one to me. Does this mean Google voice assistance will have skills not actions now? Very confused.

🗣️✨ 💗 🧬💰Playing Around With Sounds; Branding Lessons in the Video Game Industry
Super Mario Brothers is a great example of creating a sonic identity in video games. While the sound is dated and a bit flat (no 3D audio there) it creates an environment that can’t be misunderstood. Triggering memories with sound is what it’s all about.

🗣️✨ 💗 💰Nest Hub Look and Talk Assistant
I know the idea of “Blue Steel” is funny, the feature is definitely showing us the future. Using the eyes to activate devices when you can’t use your hands (i.e. driving) is a huge step to true multimodal functionality.

🐇✨ 💗 🧬💰🌐 How To Build Your Business Brand in the Metaverse
“The market for augmented reality, virtual reality, and mixed reality are projected to reach 300 billion dollars yearly by 2024.” More than enough of a reason for all marketing to pay attention.

✨ 💗 🧬💰What Should A Nine Thousand Pound Electric Vehicle Sound Like?
To “sound” or “not to sound”. That is the question. Great read when you really want to dig in. I’ll be researching novelty detector neurons after this for sure. #PowerOfSound #SoundInAuto #SoundDesign #InvisibleSound

💗 🧬💰Sonic The Hedgehog Movie Original Design
Interesting how the sound choice on the original trailer paired with off branded visual design made the studio revamp a lot! I mean Gangsta’s Paradise…Sonic the Hedgehog…really???

💗 🧬💰Just Eat; Sonic Branding
At one point does a catchy earworm become annoying? And when does a slight amount of annoying become just right? I don’t know if we’ll ever get the answer. Thoughts?

🐇📚 💗 🧬💰Background Music Can Make Us Less Cautious
This study found that #BackgroundMusic created “quicker but less accurate responses.” I’d be curious to know what the tasks were that the study had the subjects doing because that would also play a factor in music’s effect.

🗣️✨ 💗💰Veritonic Launches Audio First Attribution Solution
Still not sure if a sonic logo or sonic branding would work for your brand? Check out Veritonic and how they are making sound in marketing measurable.

💗 🧬💰What Does Your Brand Sound Like
Spot on! “To dismiss [I’m Lovin’ It] as a mere jingle is the sonic equivalent of assuming a brand is “just a logo.” It diminishes the tools’ power as critical brand building blocks.” Thoughts?

💗 🧬💰Homonym Leads Home Credit Brand Refresh With Sonic Branding Strategy
Sonic branding is a strategic, purposeful and consistent use of sound and music in branding and marketing to shape perception and behavior.

✨ 💗 🧬💰Fiat Creates Greeting Music and Changes Alert Sounds But Only For New Car Buyers Curiosity
A new phrase I’m totally stealing. Fiat is creating a new “hearing journey” for the customers.

🐇📚🗣️✨ 💗💰🌐 Designing the Metaverse Challenges and Questions
Standardization has not yet happened in the Metaverse. Now’s the time to start designing and creating voice first world. This is an opportunity window. Once someone comes up with it- that’s it.

💗 🧬💰Paneras Jaunty Sonic Logo Offers Seconds Foodie Joy
What do you think of Panera ‘s sonic branding?

💗 🧬💰Intel Reignites Its Signature Bong With Help From KPop Band AESPA and Popular Creators
A really cool reboot and re-envisionment of the Intel sonic logo transporting us into lots of different audio touchpoints.

🗣️✨ 💗 🧬💰🌐 Metaverse is the Next Frontier in Education Learning Turns Virtual
Sonic branding and sound design can help future leaders succeed within our new ways of connection. Including the Metaverse.

💗 🧬💰The Power of Utilizing Sonic Cues in Marketing Creatives
I love to hear from brands that have realized and is realizing the power and significance of sonic branding.