Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms.
Here’s some great reference links in regards to our Aged By Audio conversation:
https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio
https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works
https://blog.siriusxm.com/cheez-it-aged-by-audio/
https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/
Want to go much much deeper? Check out this research study Steve and others did in 2021 on explaining “sonic seasonings”. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full
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This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.