Sound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of sound marketing. Sound tells us what to do or gives us assurance that we’ve just completed something…like a transaction. And this is what this podcast is all about. How can we utilize this very powerful tool of sound marketing within our brand and company?
My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, brands, individuals, and events.
Whenever you re-brand or initially brand, you have to consider your audience. You should have some semblance of your ideal consumer in your strategy and your branding should always reflect that person. With that being said, you should also always be considering what they are listening to. In this day and age, you, me, everyone is listening to a lot. And it’s not just music. From the moment we wake up to the moment we fall asleep; sound surrounds us.
Chemical Brothers and Formula 1 have created a great partnership. The band (already F1 fans) were tasked in creating a sonic identity for F1 2019 Season. They took a track off of their forthcoming album and sped it up 15,000 bpm. They modeled the 15,000 rpm’s possible out of a Formula 1 race car. Formula 1 will also use the Chemical Brothers upcoming album as their sound style guide for their entire season. Win, win for both parties!
According to a recent Nielsen survey, 75% of Americans choose music as their top form of entertainment. That’s above TV by 2%. This is where we should be focusing our marketing dollars; the music of the people. With that much influence, why not focus some attention on popular music.
One great reason for developing a sound for your brand is cross promotion between the visual marketplace and the ever increasing voice marketplace. What I’m talking primarily about here is voice commerce. Voice commerce is primarily thought of in the realm of Amazon marketplace but I believe it’s so much more than that.
What’s happening right now is Alexa is learning products but I think it’s learning much much more. So with that being said, everyone who has a business, of any kind, needs to be in on this. I need to be in on this.
I’me re-including this link for the Echo Dot https://amzn.to/2JKPJXP. It’s $50 (cheaper than Alexa) and, in my opinion, a great transition into voice tech for your research and development. Investment into new marketing tech shouldn’t break the bank, but it’s still a must have. I encourage you, especially if you have an online product, to teach this tech what you sell and even what you do.
For more information on me and what I do or what I can do for you, you can find me at www.Dreamrproductions.com, Linkedin, and Facebook. I’ve also included the links to my sources from this episode below.
I’d love to help you on your sonic branding journey in any way I can so leave a comment, write a review, send me an email and let’s chat more! I’m excited about all the exciting possibilities of Sound in Marketing.
[email protected]
www.linkedin.com/in/jeannaisham/
www.facebook.com/dreamrproductions
Sources for this episode:
https://www.autosport.com/f1/news/141935/chemical-brothers-make-threesecond-f1-track
https://www.clickz.com/voice-commerce-2019/224213/
https://hudsonvalleyone.com/2019/06/13/woodstock-50-still-looking-for-a-home/