In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io. We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key.
Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.
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Let’s make this world of sound more intriguing, more unique, and more and more on brand.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.