Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production.
Steve also suggested a documentary that I wanted to link here. Making Waves; The Art of Cinematic Sound.
I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.
For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected].
For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.