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October 2021 Articles
💗 💰 🧬 ✨ 🗣️. ECommerce Comes to TikTok For Budget Friendly Conversation
TikTok users on Android spend more time on the platform than on Youtube. This is a big deal to keep in mind when planning out your marketing strategy.
💗 💰 🧬 Top Five Brand Sonic Logos In UK Advertising
The UK’s ranking from SoundOut’s Personality Edition report for sonic logos.
🧬 ✨ 🐇 📚 An Instrument Is Turning Cryptocurrency Fluctuations Into Music
“Assigning sound to data.” Who thinks of this stuff?! Fascinating and ominous if nothing else. What does this sound make you feel? No wrong answers here.
💗 💰 🧬 🐇 📚 Geico Made Scoop There It Is Into Ice Cream
Geico and Ben And Jerry’s ice cream took it up a notch with a multi sensory experience.
💗 💰 🧬 Lexus Collaborates with Musicians on Original Track
Using artists to collaborate with a brand on an original song is one thing. Using artists from vastly different geographical locations to collaborate with a brand on an original song is brilliant!
💗 💰 🧬 📚 Nurofen Teams Up With Experts to Create Bespoke Music Track Shown to Reduce Pain Intensity
“All Of Us was shown to reduce levels of pain intensity and unpleasantness in a way that was clinically and statistically significant.”
💗 💰 🧬 📚 🐇 BeethovenX: The AI Project
Beethoven’s 10th assembled by AI from his sketches. Although this is still subjective as there is no way to absolutely prove that this is what it would sound like, it’s still incredibly fascinating to see/hear an attempt!
💗 💰 📚✨ 🗣️. Amazon Is Building a Social Audio Platform For Performances Report
Social audio engagement will now be measurable! Will be keeping my eye on this.
💗 💰 📚 🧬 1/5 of Millennials and GenZ More Likely To Buy From Brands the More They Hear Its Sounds
Millennials and GenZ are actually ASKING for sound! They are more likely to buy from brands they hear. Fascinating.
💗 💰 🧬 ✨ 🗣️. Alexa Enables Third Party Smart Device Proactive Announcements
This is an opportunity for brands to develop their brand voice through voice assistant voice actors as well as creating some excellent sonic branding to “stand out” without a visual representation available.
💗 💰 🧬 How Yes Bank Is Deploying Sonic Branding in A Big Way
Sonic branding is a marathon not a sprint. “It involves infusing all relevant touch points and communication with the same captivating sound architecture, which will function as the sonic DNA of the brand in retail and social environments”.
💗 🐇 📚 🧬 ✨ Beck’s Frequency
“Oxford University studies indicate that low sound frequencies enhance the brain’s perception of bitter flavors.”
💗 💰 🧬 ✨ 🗣️. How To Harness the Full Power of Audio for TikTok Ads
Audio at the forefront not an afterthought. Glad to see that this social audio app is giving sound its much due attention.
💗 🧬 📚✨ Problem Solved: The Inspiration and Innovation Behind Using Sick Beats to Clear CF Patients’ Chests
What a beautiful way to use vibration and rhythm to help a suffering child. Well done to Sick Beats, one of the major winners at Cannes 2021.
💗 💰 📚 🧬 The Science of Sound; Data Driven Music For Brands
Align your sonic identity with your brand persona and you have an incredibly powerful asset to build brand equity and ROI.
💗 💰 🧬 Is Your Brand on Mute? Why the Worlds Biggest Companies Are Investing in Sound
“Sound has become a secret weapon for modern brands. When it’s done right, audio branding has the power to improve performance and sales. If your brand is on mute, it’s a lot easier for consumers to ignore you.”
💗 💰 🧬 🗣️ How Sonic Branding Builds Business Value in Conversational AI
An article I wrote for Opus Research about building brand equity through the power of sound.
💗 💰 ✨ 🗣️ How to Create a Lasting Impression with a Custom Wake Word
I am so excited that this conversation is finally happening! “Leading brands consider a custom wake word as an important aspect of their sonic branding initiatives and as a critical element of their custom voice user interfaces.”
💗 💰 ✨ 🗣️ 🧬 How Brands Can Make Best Use of Audio on TikTok and Why They Should
TikTok users have spoken. “65% of users want to hear original sounds from brands.”
💗 💰 🧬 Iggy Pop Becomes the Face of Unagi Electric Scooters
Using a celebrity icon, especially one that personifies different and unique so well, to personify your brand can be a great way to have a “voice” for a brand.
💰 🗣️.✨ 📚 Beyond Bourdain; The Ethics and Economics of Voice Synthesis Technology
What is voice synthesis and how is it used? And how can it be used for good? A lot of good topics discussed in this article.
💗 💰 🗣️. Voice Assistant Transaction Values to Grow by Over 320% by 2023, but Content Libraries Must Expand
E-commerce sales via voice assistance grew from $4.6 billion this year to an expected $19.4 billion by 2023. Multi-modal accessibility and access to 3rd party developers are key in future sales for brands.
🗣️ Wear OS is Prepping To Support Alternate Assistants Including Samsung Bixby
Some more news about voice assistant agnostic hardware.