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March 2021 Articles
🧬 ✨ Licensing Platform Songtradr Expands to Help Brands Tune With Music Solution
This new partnership between Songtradr and Sonicbrand could produce some very interesting opportunities for songwriters and composers in the sonic branding space.
💰 🗣️ Lockdown Gets Consumers Talking: Listening to Ads on Smartspeakers
According to an Adobe study end of 2020, “53% said a smart speaker ad drove them to make a purchase at a later time, up from 39% in May 2019.” That’s pretty effective and a huge bump year over year!
🧬 💰 Rolls-Royce’s New Car Was Too Quiet
Sound matters. Case in point, Rolls-Royce was “too quiet” and so they added sound. Kind of a weird thought that people want sound but if you think of a lack of a sound…it’s unnatural.
🧬 How Shell is Winning at the Sonic Branding Game
This says it all “The savings come from not paying for music rights. When I think about all the times we used music previously, and the number of teams and agencies that used it, and now we have the one central [sound]. If you extrapolate that to the scale of Shell… it’s in the millions of dollars.”
🧬 GM Unveils Updated Logo
General Motors not only rebranded their visual logo but they now have a sonic logo! Check out the launch. What do you think?