Legend
🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
= Voice First
= Join me down a rabbit hole
= Knowledge
May 2021 Articles
Making Music With Spiders Webs and Talking Arachnid
This is fascinating! What an abstract thought to make music through the vibrations of spider webs!
🧬 Progressive Marketers Increasingly Hear Their Brands As Well As See Them
“Audio brand interactions need to be recognizable but subtle and contextual too, especially if we repeatedly hear them.” Thanks to Amp Sound Branding and Michele Arnese for this introspective look at the future of sonic branding.
🗣️ Voice Driven Shopping Experiences on the Rise
“Businesses required to follow new health and safety policies will explore touch less technological solutions as they serve customers in a socially-distanced world.”
🧬 The Era of Voice Branding: Customer Connections in 2021 Are Strengthened Through the Spoken Word
“Voices’ market study respondents shared that sonic branding has come to the forefront because of the shift to remote work.” Our culture shift has brought big opportunities to sonic branding, and voice first optimization.
💰 Mastering The New Marketing Mindset
The world of marketing is changing. Are you ready? Mastercard CMO Raja Rajamannar says the future is in AI. What are your thoughts?
📚 What Is NLU? A Beginners Guide
An excellent resource on Natural Language Understanding (NLU) that I will be tapping into over and over again. Thanks Kane Simms of VUX World.
🗣️ Apple, Spotify Unveil New Podcast Subscription Products
Would you rather use Apple or Spotify Subscriptions for your podcast? Or would you rather go it alone. New subscription options available for your podcast. Thoughts?
💗 Why Does Music Make Us Feel Things?
There are a lot of different perspectives from industry professionals on the power of music and the psychology of sound in this article.
🗣️ 💗 🧬 From Melody To Language
If you thought that conversational AI was purely to “get the right utterances programmed”, this article should remind us that intonation and inflection and context of the situation have been a part of us since birth. Loved how this was laid out.
✨ Bringing Social Audio Experiences to Facebook
Not surprising in my opinion except that they didn’t get on this sooner. Thoughts?
🗣️ AI Voices: Stunning Realism, Captivating Emotion
This is wild! Check out the video. The last 30 seconds shows their appreciation for voice artists.
🗣️ Conversations About Conversation Design
Fascinating article about the difference between conversational design and sound design within smart technology. A great angle to see as I feel the same thing might be happening between the differences between voice first and sonic branding. Well done Ben McCulloch
🗣️ 💗 IHOP Serves Sizzling Bacon Sounds on Clubhouse In New Menu Items Rollout
Wait-a go IHOP for this cool sensory marketing experience within Clubhouse App!
🧬 Dissecting Daft Punk’s Influence Advertising ‘Around the World’: Opinion
Massive Music’s Elijah Torn thanks for this great article. 100% agree that Daft Punk has defied the odds and broke the rules and just….works in so many different ways. And now I’m off to a Daft Punk binge.
💰 🗣️ The Interactive Voice Ad Opportunity
Working on a new course on sonic branding and in my research I came across this gem of an article. I love it because it touches on e-commerce and pharmaceuticals. Two industries I’m SUPER excited to see embrace and innovate within voice first technology. Thanks RAIN Agency!
🧬 💗 ✨ 💰 Digital Trends for 2021: Making the New Old Again
I actually spoke about this at Lingofest where sound is nostalgic and that it IS an argument for good branding inclusion…case in point.
🧬 Sonic Branding Tips for the 4 Major Social Media Platforms
These are some great tips in considering how to approach a sound strategy.