Legend
🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
= Voice First
= Join me down a rabbit hole
= Knowledge
June 2021 Articles
🧬 Music Advertising
How did I not know Wheaties had the first jingle!? Another book for my list I guess.
✨ Microsoft Acquires Nuance
Nuance acquisition news and other voice tech and sound tech developments.
📚 Numbers and Facts You Need to Know About Audio Content in 2021
Some great stats of audio content consumption and demographics.
🗣️ 5 Steps Getting Voice Enabled Store Off The Ground
A perspective from the employee utilized voice assistance.
🗣️ Marketers Favor Smartphones For Voice Apps But Big Companies Still Like Smart Speakers
Which do you favor? Smartphones or smart speakers?
🧬 Voices: High Demand From Asia For Sonic Branding
What do you think of voice artists as an element of sonic branding? How can it be done carefully and correctly?
✨ Microsoft Accelerates Industry Cloud Strategy For Healthcare with the Acquisition of Nuance
What does this acquisition mean to the future of conversational AI and sound in healthcare? Thoughts?
💗 5 Minutes with Bob Young
Well said “If you want to stand out, you need to understand exactly who you want to talk to, what will engage them, and how to present that in the most distinctive way possible. “
🗣️ Sssh They’re Listening; Inside the Coming Voice Profiling Revolution
“..marketers say they are on the verge of being able to use AI-assisted vocal analysis technology to achieve unprecedented insights into shoppers’ identities and inclinations. In doing so, they believe they’ll be able to circumvent the errors and fraud associated with traditional targeted advertising.” Thoughts? Good? Bad? Not surprising?
🧬 Big Brands Are Coming For Your Ears
Very colorfully written. I love the imagery he used to explain (very well) LOTS of different ways to hear what sonic branding is about. And he linked a clip to my favorite Intel mnemonic mash-up with Beethoven.