Legend
🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
= Voice First
= Join me down a rabbit hole
= Knowledge
July 2021 Articles
✨ Project CHIP Rebrands as Matter
This is what I’ve been waiting for. “The goal of Matter is deceptively simple: make sure you’re able to use your smart home devices with the voice assistant (or assistants) of choice.”
📚 Nature Sounds Health Study
Worth a read! “Natural sounds resulted in outward focus of attention, whereas man-made sounds evoked an inward focus of attention—a pattern linked to stress.”
🧬 Sonic Branding: Why Every Brand Needs It Today
United Airlines use of Rhapsody in Blue is a great example of finding music that assists a brand in recognition rather than taking the stage from the brand.
✨ Veritone Launches Deep Fake Audio Platform For Celebrities
I would be curious as to what my voice actor friends think of this? Invasion on your voice branding? Or is it actually more lucrative for the actor as the article says?
🧬 10 Iconic Sounds Advertising
I wouldn’t put all of these in the “iconic” category but they are pretty good. I had NEVER seen the Cadbury one before but wow it’s hilarious!
🧬 Just Eat Jingle UKs Most Likeable and Memorable Index Finds
A sonic logo that mentions the brand has a higher brand association…well this seems like a duh to me.
🧬 Etihads Sonic Branding Inspired By Emirati Weaving Takes Off
New sonic branding for Etihads by Sixieme Son.
💗 Sound And Smell: The Crucial Missing Aspect In Your CX Design
Great conversation between Collin Shaw and Simon Faure-Field about sensory marketing.
🗣️ What’s The Most Effective Podcast Ad Length For Your Next Campaign?
Know your podcast ad objectives. “Shorter ads are excellent choices to drive recall and awareness, while longer ads move audiences down the funnel.”
🗣️ Smart Speakers Go Beyond Waiting To Be Asked
Easier to use smart devices = easier to build new routines.
🧬 Massive Music and SoundOut Launch Data Driven ‘Sonic Branding Tool’
“MassiveBASS matches the right sounds to a brand’s core values and archetypes offering musical combinations that not only align with the brand but also reveal those more likely to be memorable and recalled by consumers.” Not saying I don’t buy it…just hard to believe possible? Thoughts?
🧬 💗 Sonic Branding Emotional Connection Not Emotional Manipulation
This struck me; “we cannot function if we are not emotionally connected”. Thoughts?
🧬 Petronas Sonic Branding Leap Aims to Achieve 100 Recognition
New sonic branding for Petronas by Sixieme Son.
💰 Big Brands Are Coming For Your Ears
A really cool walkthrough of what I love best; sound in marketing.
🗣️ Lees Famous Recipe Chicken Pilots Drive Thru Voice Assistant
All good news for voice first and its efficiency but what does this do to job security in hospitality?
💗 Brands That Engage All 5 Senses Stand Out From the Competition
I love the explanation and examples given in this about and for sensory marketing.
🗣️. Versas Website is Not Just Conversation First Its Conversation Only
VERSA Agency created a conversational only website. Pretty groundbreaking. Thoughts?
🧬 How Sound Can Make Or Break the Brand/Consumer Relationship
Some great points and a wonderful presentation by Sentient Decision Science on emotion in shopping experiences. Joe Sauer gets into sound branding at about 16 minutes in.
🧬📚 Voices: Success in Sonic Branding Can Be Measured
The value of sound can be measured. Now’s the time to start implementing voice first and sonic branding.
✨ Facebook Says Its AR Glasses Could Use Haptic Gloves to Interact
The title alone is cool. Would you be in on this immersive experience?