Legend
🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
= Voice First
= Join me down a rabbit hole
= Knowledge
September 2021 Articles
💗 💰 🧬 🗣️. Why Voice Commerce Won’t Take Off Until Our Eyes Get Involved Too
Multi modality is the word of the day. Sound in marketing is definitely important but is through the use of ALL the senses do we get a true immersive experience.
💗 💰 🧬 ✨ 🗣️ Women Erased Tech History Computing
If you haven’t yet heard about Bev Standing and how her voice was used by TikTok without her consent, this is a great story about why audio ethics are so relevant today and why organizations like Open Voice Network are so important.
💗 💰 🧬 ✨ How To Drive Meaningful Sales on TikTok
A lot of options for advertising on TikTok. Brands should be paying attention to this easily accessible way to market through the power of music and sonic branding.
💗 💰 🧬 ✨ 🗣️. Amazon Beta Launches New Tools to Allow More Radio Stations to Take Requests Through Alexa
Alexa is enabling easier interaction between listeners and radio stations. Imagine the possibilities!
💗 💰 📚 Scent Marketing; The Sweet Smell of Brand Success
“Paired with visual design, textures and music, smell is a subconscious factor that encapsulates the luxury hotel experience.” It may not be sound in marketing per se but when paired with multiple senses, sensory marketing can define a brands “status” in under a second.
💗 💰 🧬 ✨ 🗣️ Tiktok Now Influencing Influencer Marketing
I truly believe that TikTok will gain ground on the perception of what a marketing strategy can be. Using sound and visual to attract people, this new(ish) social platform is doing something worth paying attention to.
💗 💰 🧬 Jif Moves From Gif Debate to Rap Music With Ludacris
Creative way to utilize pop culture with music and language. Well done Jif!
💗 💰 🐇 🧬 Whiskas Drops an Album of Music That De-stresses Cats So Their Owners Can Relax Too
A playlist to destress cats. Very creative.
💗 💰 🧬 ✨ 🗣️ IOT Devices With Custom Voice Assistants Connect People To Brands
$1.1 Trillion in IoT spending. That includes voice first and conversational AI.
💗 💰 🧬 ✨ 🗣️. Toyota Launches Google Powered Voice Assistant and Interactive Car Manual Named Joya
Meet Joya, Toyota ‘s new voice assistant- an interactive owner’s manual.
💗 💰 📚 ✨ 🗣️. Voiceflow Raises $20 Million to Build the Future of Conversation Design Tooling
Congratulations to Voiceflow for their latest fundraising round! Big news to the future of voice first.
💗 💰 🧬 🗣️ Is Audio Branding Right For Your Business
A nice write up of my interview for the Rumble Studio Podcast in blog format.
💗 💰 📚 🧬 ✨ 🗣️ Alexa Introduces Voice Profiles For Kids and New AI Reading Tutor
Glad to see this. Might just have to try it out. Children are the future of voice first. We need to build for them and get their opinions now.
💗 💰 🧬 ✨ Audio Spotlight Technology Helps Sell $52 Million Ruscha Painting
Using sound to create an immersive experience not just by setting the mood but by setting the era. Result- a sale of $52 Million for a piece of art.
💗 💰 ✨ 🗣️ Why Voice Ordering Tech Is On the Menu for QSR’s
Conversational AI is making its way into hospitality. Is your brand ready?
💗 💰 🧬 ✨ 🗣️ How Restaurant Owners Can Use Audio Marketing
Audio marketing; personal and portable. Easy for your customer to digest and connect with you on a different level.
💗 💰 🧬 ✨ 🗣️ Skullcandy and Bragi Partner to Enable Hands Free Audio Experiences via Intuitive Voice Commands
Hands free audio for Skullcandy headphone users. Truly targeting a helpful use case for voice first to an active user. And voice assistant agnostic?! This is a big deal!
💗 🐇 📚 🧬 Metacognition and Cross-modal Correspondences Between Auditory Attributes and Saltiness in a Large Sample Study
Studies show that ”…saltiness was associated most strongly with a long decay time, high auditory roughness, and a regular rhythm.” You can control the taste of your food depending on the music or sounds being played!
💗 💰 ✨ 🗣️What Clubhouse Opening Means For its Future as a Marketing Platform
That unique use case we (I) have been waiting for for social audio apps!
💗 💰 🐇 📚 🧬 ✨ 🗣️ More Than 50 Features to Build Ambient Experiences
Alexa Live at the end of July left us with some fabulous new features for our smart speaker strategy and social audio brainstorming.
💗 💰 🧬 Dodge Partners with Billie Eilish
Aligning with an artist that’s music aligns with the “spirit of the Dodge brand”; smart. Aligning with an artist who’s already a true fan of Dodge; priceless.
💗 💰 🧬 🗣️ Say My Name; How To Increase Brand Recognition
Not sure how to proceed with your sonic branding and audio strategy? Veritonic ‘s Scott Klass has a few measured studies to share.
💰 🧬 🗣️ Are You Tuned into Young Listeners?
Don’t discount traditional radio just yet as it makes a comeback with Gen X, Y, and Gen Z. Brands need to take into account that these generations shop different then in the past. marketing strategy needs to align.