In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com).
Some links for reference of our discussion:
According to Project Management Institute, Alexa is #13 of most influential projects ever created https://mip.pmi.org/alexa. The iPod was #23.
Pandora partnered with Propel Water to create an experience tied to both sight and sound. https://www.pandoraforbrands.com/article/how-propel-and-pandora-tapped-into-the-power-of-sonic-experiences-through
For the full blog article, click here.
With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. If you’re just using it as a “tactic”, it will fail.
The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.
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To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected].
The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.