In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future.
This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity.
There is even a shift towards creating a unique voice to reflect a brand before Alexa or Siri even starts talking. Smart, in my opinion. This will create an even more engaged and invested relationship between man and machine. Custom sound makes things you buy more “premium”. It creates a unique experience.
Hardware to software devices are listening. They are even starting to listen to each other. How do we stay ahead of that and “see” it coming?
Brand Sense by Martin Lindstrom is a great reference of where the focus on sensorial marketing should be as well as where it is going.
For more information on Sonic Signatures, go to www.sonicsignatures.io
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Let’s make this world of sound more intriguing, more unique, and more and more on brand.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected].
The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.
The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.