Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 ✨💗💰 Spotify’s New Brand Direction Could Be the Beginning of the End

According to the writer, Spotify used to be a way to escape from screens. Now with it’s catch-all content approach including video, that seems a thing of the past.

🐇📚💗💰 Designed To Be Addictive

Tricky tricky! Once you pop you obviously can’t stop!

🐇📚🧬 💗 💰 “Sonic Seasonings” At KFC

A fascinating “sonic seasonings” study with KFC and a carefully crafted Jingle Bells remix. Gotta say… Singapore has some awesome flavors!

🧬 💗💰 Immersive Soundscapes for Alamo Exhibit

What a fun way to learn about the Alamo!

🧬✨ 💗💰 From Sonic Branding to TikTok Songs

Some predictions on music and sonic branding going into 2025.

🧬🗣️ ✨ 💗💰 Honoring Audio Ads At Spotify

A unique award ceremony celebrating the utility of a platform (Spotify) and its best abilities to create holistic marketing through supportive audio design.

🧬 💗💰 Nostalgia and Memory in Podcast Ads

“Attribution is half the success of advertising.” What’s more memorable than a jingle? This quote was taken from a bank executive FYI.

🧬 💗💰 The Power of Sound: When Should Your Brand Re-Invest In Marketing?

Audio branding is that fresh opportunity to keep the interest of consumers who are quick to scroll.

The post December 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Memorable Jingles Themes Lead Brands Through Media Jungle

A thoughtful take on the past and present of jingles and sonic branding.

🐇 📚 Scientists Grow Hair Cells on Mice

Using mice to re-generate human ear “hair cells” can help halt or reverse hearing loss! Fascinating read.

🧬 💗 💰 Instagram’s New Sonic Logo- Where Did It Go Wrong?

A great breakdown of ideas and possibilities. I feel that IG’s sonic logo is too abrasive. The staccato effect feels like I’m stopping on my heels after running full pace. What do you think of their new sound?

🧬 💗💰 Compassion Intl. Nominated For Top Sonic Brand Award

Well done Compassion International and Sixieme Son for this emotional sonic logo inspired by the children that they serve.

🧬 💗💰 Fast Food Chains Use Scent Marketing

Nothing new but a good reminder to use multiple senses in your marketing. And now I’m hungry.

🧬 💗💰 Beauty Brands Sonic Glow Up Report

You would think beauty brands would be all over this. It seems a bit lackluster. Maybe Maybelline’s latest will boost the intrigue and show the beauty industry that “maybe it’s worth it” to explore sonic branding.

The post November 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚 🧬 💗 BrandMusiq and NYU Study on Timbre and Tempo Shaping Sonic Brand Personality

Congratulations to the team at BrandMusiq for their study on sonic branding personality.

📚 ✨ 🗣️ 🧬 💗💰 Sonic Experience In Automotive

How does the automotive industry stand out uniquely within its sonic identity while remaining familiar? That is the challenge with future EV vehicles.

✨ 🗣️ 🧬 💗 💰 Mastercard’s New Haptic Sonic Logo

The use of haptics is something I really have my eye on and so I’m excited to hear where this haptic logo takes Mastercard.

💗💰 What’s the Secret To Pumpkin Spice

In my part of the world, Pumpkin Spice season is huge and has gotten out of hand. But it works really well to say “fall”. What if we could find a sound that said “summer” or “sunshine” or “yellow”?

📚 ✨ 🗣️ 🧬 💗 Redefining Experiential Marketing

A different take to the senses adding a sixth; intuition.

📚 🧬 💗💰 Now That’s What I Call Nike

Nike’s approach to branded music isn’t sonic branding as it pulls on borrowed interest. However, this article describes how they take that borrowed interest and manipulate it into branded content. A thought to ponder.

The post October 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Cathay Pacific New Sonic Logo

A new sonic identity while also supporting the Asian Youth Orchestra. Well done Cathay-Pacific and Sixieme Son!

📚 ✨ 🗣️ 🧬 💗💰 The Future Of Sonic Branding

A very insightful interview with Eric Seay of Audio UX about the future of new technology, culture, and how sonic branding fits within.  

🧬 💗 💰 Jio BP’s New Sonic Identity

I love the energy that Brand Musiq put into the new sonic identity for Jio Bp. It’s fun, flexible, and friendly.

✨ 🗣️ 🧬 💗💰 What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising

It’s pretty straightforward but true. Finding our way in this new era will be the same as the old; find the human in the tech and the creativity will set you free.

📚 ✨ 🗣️ 🧬 💗💰 The Art of Brand Differentiation Strategies For Lasting Impact

In this world of marketing where uniqueness is key, harnessing the power of the senses, experiential design, and creativity are must-haves. All of this can be accomplished through sound. The trick is to do it right, consistently, and for an extended period of time.

🧬 💗💰 How Multi-Sensory Influencer Driven Engagement Are Transforming Exhibitions

It’s not just about a multi-sensory experience. It’s about crafting something unique, and “cultivates curiosity and commitment”.

🗣️ 🧬 💗💰 How Insurance QSR and Telecom Giants Are Scoring Big Sports Radio

“(Radio) advertisers aren’t just background noise for sports listeners—they’re part of the action.” Radio is still king when it comes to sports.

🧬 💗💰 New York’s Iconic 90’s Jingle Makes Comeback

Maybe It’s Maybelline- a reinvention of a classic phrase to communicate New York’s attitude and flair. It’s not just about a “cute jingle” anymore.

The post September 2024 Articles appeared first on Sound In Marketing.