From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen- win. Those that ignore…well that’s simply not an option.

Season 9 of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition- coming soon to a podcast player near you.

—–

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 138: Season Nine [Coming Soon] appeared first on Sound In Marketing.

King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King’s 6 courtly laws he first established. Because through Radio’s first design, we can discover the future of this vast kingdom.

Ad Infinitum hired me to produce an episode on the history of radio and the future of the industry, and this is its ENCORE episode. Thank you to Oxford Road, Ad Infinitium, and Stew Redwine for letting me run this ENCORE and for hiring me to produce it in the first place. 

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 137: The Ruler and the Regent; The Audio Monarchy [ENCORE] appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🐇 📚 🧬 💗💰 Simply Speaking: Memory Makes Magic

Utilizing the senses isn’t just a “literary observation. It is a deep STRATEGIC insight into how people connect, recall, and remain loyal.”

✨ 🧬 💗💰 Smart Restaurants are Making Strategic Music Choices

The tunes you choose for your restaurant don’t have to be based on pure intuition. We have data to back it up and make it strategic and profitable.

🧬 💗💰New Domino’s Sonic Logo

Sonic logo alert. Domino’s has a new one and it’s pretty good!

📚 🧬 💗💰 SoundOut Study on Sonic Logos

The new SoundOut study on sonic logo rankings is out. Some have been active for decades, and some are brand new. It’s important to note that nostalgia and repetition play a BIG part in effectiveness. Keep that nugget in your back pocket when reading. Is anyone else really confused about Arby’s? I don’t even know that one?!

🧬 💗💰Walmart Ads

A very interesting approach to sound in marketing. The music isn’t necessarily the focus, but it definitely plays into the sound design and ASMR.

✨ 🧬 💗💰 Audio, Yet Again, Is Not An Ad-On

It is fascinating to me that us audio people have been stating the same thing for years, and yet the message hasn’t been received yet. Sound is measurable, cultural, engaging, profitable, versatile across platforms, scalable, …. Should I go on?

🐇 ✨ 🧬 💗💰Soundmark Applicant BVG Denied

This one got me thinking. BVG applied for a sound mark trademark and was denied because the two successive notes were not distinct enough. It was decided that 4 successive notes would be distinct enough. The filing ends with the question, what about 3 notes? Head scratcher.

The post October 2025 Articles appeared first on Sound In Marketing.

Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.

Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz, Dallas Taylor, and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place. 

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 136: Radio Station Jingles: 80 Years of Earworms [ENCORE] appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 The 90s and Sonic Branding Nostalgia

Invest, consistently integrate, connect deeply, and use AI responsibly. Sound in marketing is a sure thing…if you do it right.

🧬 💗💰 Sonic Logo; Qatar Airlines

Hans Zimmer created an “emotionally resonant journey” for Qatar Airlines.

🧬 💗💰 The Evolution of Sonic Branding

No matter how “sticky” the modern jingle is, “it can’t do everything”. A sonic identity mixed with some sound strategy is the ticket. And now a word from our sponsors.

🧬 💗💰 How to Measure R&D Spending

An unusual share to share but something to think about. With the R&D funding for science declining both privately and publicly, our nation as a whole will suffer but not right away. I feel the same with creativity in marketing and advertising. A company will suffer for “coloring inside of the lines” eventually. The problem, the eventually, isn’t on their mind yet. Help business-be creative-make sound on purpose.

🧬 💗💰 IKEA Sonic Branding

IKEA Poland’s new sonic identity.

✨ 🧬 💗💰 Electric Cars Are Changing Our Driving Experience

The traditional sound of a car is going away. Now it’s about combustification, whooshification, and musicalization (those names…wow). Can we truly connect to a car experience when the sounds of our past that makes us think “car” are gone?

I actually did a proof of concept on this very idea.

🧬 💗💰 Foxes Bow Irish Whiskey Sonic Identity

Speaking of 90s sonic branding nostalgia, Foxes Bow’s inspiration was 90s hip-hop.

✨ 🗣️ 🧬 💗💰 Voice Assistant Tech for Spacecraft Anomaly Detection, Resolution Tested

Daphne-AT (Space Siri) “uses a mix of logic and data-driven decision-making to help astronauts make informed decisions when a problem arises on a spacecraft.” Faster fixes and less mental workload for astronauts. Sounds like a win-win. Thoughts?

The post September 2025 Articles appeared first on Sound In Marketing.

This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love. 

The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding. 

Ready to listen… well, then… As You Wish! 

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 135: The State of Sonic Branding [ENCORE] appeared first on Sound In Marketing.

What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?

Here are some links to episodes referenced or expanded upon within the episode.

1. The State of Sonic Branding– We explore sonic branding’s evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world:
2. The Sound of General Motors- Part One and Two of my 1st interview with Jay. We go deep into the process of making sound for cars, both gasoline and electric vehicles. 

Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started.

1. Are Jingles Better Than Sonic Logos?– What’s the difference between a jingle and a sonic logo? Aren’t they the same thing?
2. What Is Sensory Perception- part one and two– the importance of engagement and perspective.
3. Chevy Silverado’s Walter The Cat- part one and two. Thoughtful music selection with a well-thought-out script made for a campaign that got this non-truck gal interested in trucks.

Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to Artlist.io for your supporting sounds and music. You never disappoint.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 134: The Performance Purr appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 6 Ways To Unlock Audio Potential

Invest, consistently integrate, connect deeply, and use AI responsibly. Sound in marketing is a sure thing…if you do it right.

🧬 💗💰 Sonic Identity; Islamic Arts Biennale

New sonic identity for the ​​Islamic Arts Biennale.

🧬 💗💰 Everything You Need to Know About Sonic Branding Is Bollocks

“[#SonicBranding] is not a sound effect or a musical stamp, it’s an evolving design principle, an auditory expression that flows through every brand interaction.”

🧬 💗💰 7UP India’s Sonic Logo

New #SonicLogo alert. Fascinating- at first I didn’t like it. Then I heard it again and it made me smile. Then I heard it a 3rd time and could then hear the possibilities and nuances within that could be used so many more 7Up audio touchpoints. So interesting how the brain works.

🧬 💗💰 Envato Rebrand

New sonic logo alert. Envato created a brand sound utilizing one of their existing musicians. What do you think?

✨ 🗣️ 🧬 💗💰 Money Talks But What Does It Sound Like

Music in finance shouldn’t be a “shortcut”. It should redefine and individualize each institution. Now is your chance FinTech; optimize the senses.

🧬 💗💰 The Issue That’s Threatening to Mute Sonic Branding

As we talk more and more about the importance of sonic branding, brands are continuing to fall short. Sonic Branding isn’t a tactic, it’s a strategy. Don’t spend tons of money on branded sound and still remain in the “sea of sameness”. Unlock the true potential of sound by finding your brand’s true sonic identity not just “what worked for the other guy”. I’d love to connect and tell you more!

✨ 🗣️ 🧬 💗💰 How AI Is Making the Invisible Visible In Branding

AI is great but it can not “feel”. Human creativity to human consumer is the only way to get a true sensory connection. And what we can do with #SonicBranding when done human is absolutely amazing. AI is our sketchbook- not the leatherbound manuscript.

🧬 💗💰 Multi-Sensory Marketing

The need for Joy is real in the coming years, and sensory marketing is the way this is achieved, specifically through sound. Sound helps us feel emotion. Sound brings us joy.

🧬 💗💰 Why The Majority of Pharma Brands Aren’t Using Sound Effectively

The lack of sonic logos and sonic branding in pharma has baffled me for years. According to Amp Sound Branding’s latest study, 7 out of 20 pharma companies use a sonic logo, and 69% use stock music. Lost opportunities guys…lost opportunity.

🧬 💗💰 Beyond Taste: How Sonic Branding Can Help Shape Brand Identity

A sonic logo is not a jingle, but it can be as catchy as one with far more versatility.

🧬 💗💰 The Sound of Stardom

A sonic logo for an individual celebrity. Thoughts? I’m on the fence…

The post Summer 2025 Articles appeared first on Sound In Marketing.

[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy.

Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs.

Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below.

• Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding. 
• David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man’s range is fantastic and his outlook on life is just the best. 
• Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/. 
• And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right.

——

To get all the latest, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

The post 134: Left Coast Airlines [ENCORE] appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️ 🧬 💗💰 Major Oversight in Selling One of Radio’s Strengths

Who are these media buyers that need “Cliff notes on #SonicBranding”? I would LOVE to explain it to them!

✨ 🗣️ 🧬 💗💰 Why Music Still Matters In Modern Branding

This article struck me as another HUGE reason to focus on sound in marketing when advertising to GenZ. If our strongest nostalgic memories are formed between age 10-30, music playing a big role in that, why are we not focusing more on sonic branding in our ads to keep GenZ as a lifelong fan?

🧬 💗💰 Melodic Memories: Favorite Jingles

An interesting blend of worldwide jingle nostalgia. I’m curious if anyone sees any similarities?

✨ 📚 🗣️ 💗💰 Clubhouse Group Chat

So glad to hear Clubhouse is working it out! I’ve always felt that the platform mattered but was “not quite there yet”. I’m excited to see how this group voice chat idea pans out!

🧬 💗💰 The Rise of Sound Design; The Key To Brand Success

No more is sonic branding “too good to be true”. There is data to back it up! Sound in marketing is a game changer, and I’d love to tell you how.

✨ 📚 🐇 🗣️ 🧬 💗💰 New Study On AI Music Production

I am not a hater when it comes to music and AI. However, I know where it fits and where it doesn’t. AI is a tool that must be bookended by human creativity 100% of the time. Humans help humans care. Robots help humans do.

🧬 💗💰 How The Jingle Got Usurped By the Jingle

Insightful article re-stating what I’ve said again and again. The jingle isn’t dead- it’s just grown up. Sonic branding is its graduate degree name, and it’s making sound on purpose.

🧬 💗💰 Sonic Identity Unveiled To Mark 9th Anniversary

Sonic identity alert. ADGM’s 9th anniversary brought along some sonic branding incorporation. What do you think?

🧬 💗💰 Dubai Airport Sonic Identity

I love how every stem of this sonic identity can stand on its own; standing for something brand-related. “Sound On Purpose” happening over here.

The post May 2025 Articles appeared first on Sound In Marketing.