SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience.

Not my first crinkle story on SunChips- check out the World’s Loudest Chips Bag episode here.

Read the original article here: https://dreamrproductions.com/sunchips-bag/

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

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https://www.youtube.com/@Dreamrproductions

The post 141: The Crunchy Catastrophe appeared first on Sound In Marketing.

SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience.

Full episode…coming soon.

The post 14: The Crunchy Catastrophe [Teaser] appeared first on Sound In Marketing.

What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a story.

Read the original article here:

https://medium.com/better-marketing/the-taco-bell-bong-a6a7f779d01b?sk=f6ca8df225acdfd0b1b808e116f5ecf3 

Dreamr Productions is a creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”.

—-

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com    

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham    

https://www.facebook.com/DreamrProductions/  

https://www.youtube.com/@Dreamrproductions

The post 140: The Taco Bell Bong! appeared first on Sound In Marketing.

What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a story.

Read the original article here:

https://medium.com/better-marketing/the-taco-bell-bong-a6a7f779d01b?sk=f6ca8df225acdfd0b1b808e116f5ecf3 

Dreamr Productions is a creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”.

—-

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com    

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham    

https://www.facebook.com/DreamrProductions/  

https://www.youtube.com/@Dreamrproductions

The post 141: Taco Bell Bong! [Teaser] appeared first on Sound In Marketing.

Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist inspired by the ‘finger lickin’ good’ sizzle of cooking chicken…. or is that just rain?

Thank you to Artlist for your wide variety of SFX and lovely background music. 

Read the original article here:

https://dreamrproductions.com/kentucky-fried-chicken-rain/

Dreamr Productions is a full-service creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”.

—-

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com    

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham    

https://www.facebook.com/DreamrProductions/  

https://www.youtube.com/@Dreamrproductions

The post 139: Kentucky Fried Chicken Rain appeared first on Sound In Marketing.

Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist inspired by the ‘finger lickin’ good’ sizzle of cooking chicken…. or is that just rain?

Kentucky Fried Chicken Rain episode coming soon.

Read the original article here:

https://dreamrproductions.com/kentucky-fried-chicken-rain/

Dreamr Productions is a full-service creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”.

—-

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com    

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham    

https://www.facebook.com/DreamrProductions/  

https://www.youtube.com/@Dreamrproductions 

The post Chicken Rain [Teaser] appeared first on Sound In Marketing.

From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen- win. Those that ignore…well that’s simply not an option.

Season 9 of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition- coming soon to a podcast player near you.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 138: Season Nine [Coming Soon] appeared first on Sound In Marketing.

King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King’s 6 courtly laws he first established. Because through Radio’s first design, we can discover the future of this vast kingdom.

Ad Infinitum hired me to produce an episode on the history of radio and the future of the industry, and this is its ENCORE episode. Thank you to Oxford Road, Ad Infinitium, and Stew Redwine for letting me run this ENCORE and for hiring me to produce it in the first place. 

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 137: The Ruler and the Regent; The Audio Monarchy [ENCORE] appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🐇 📚 🧬 💗💰 Simply Speaking: Memory Makes Magic

Utilizing the senses isn’t just a “literary observation. It is a deep STRATEGIC insight into how people connect, recall, and remain loyal.”

✨ 🧬 💗💰 Smart Restaurants are Making Strategic Music Choices

The tunes you choose for your restaurant don’t have to be based on pure intuition. We have data to back it up and make it strategic and profitable.

🧬 💗💰New Domino’s Sonic Logo

Sonic logo alert. Domino’s has a new one and it’s pretty good!

📚 🧬 💗💰 SoundOut Study on Sonic Logos

The new SoundOut study on sonic logo rankings is out. Some have been active for decades, and some are brand new. It’s important to note that nostalgia and repetition play a BIG part in effectiveness. Keep that nugget in your back pocket when reading. Is anyone else really confused about Arby’s? I don’t even know that one?!

🧬 💗💰Walmart Ads

A very interesting approach to sound in marketing. The music isn’t necessarily the focus, but it definitely plays into the sound design and ASMR.

✨ 🧬 💗💰 Audio, Yet Again, Is Not An Ad-On

It is fascinating to me that us audio people have been stating the same thing for years, and yet the message hasn’t been received yet. Sound is measurable, cultural, engaging, profitable, versatile across platforms, scalable, …. Should I go on?

🐇 ✨ 🧬 💗💰Soundmark Applicant BVG Denied

This one got me thinking. BVG applied for a sound mark trademark and was denied because the two successive notes were not distinct enough. It was decided that 4 successive notes would be distinct enough. The filing ends with the question, what about 3 notes? Head scratcher.

The post October 2025 Articles appeared first on Sound In Marketing.

Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.

Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz, Dallas Taylor, and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place. 

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

The post 136: Radio Station Jingles: 80 Years of Earworms [ENCORE] appeared first on Sound In Marketing.